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Presto
Technologies, Inc. Launches PrestoPass Platform at Demo 2000
CAMBRIDGE, MA - February 7, 2000 - Presto Technologies, Inc.,
a provider of innovative e-commerce solutions for "click
and mortar" companies, today announced the details of its
revolutionary new e-commerce platform at the exclusive Demo
2000 conference. PrestoPass allows consumers to make
purchases, initiate actions, or access accounts and loyalty
programs by simply waving their credit card or other branded
object over a PrestoPass reader. This "one wave"
approach delivers unprecedented ease of use and security to
shop online and in brick and mortar settings, using the
customer's favorite payment object, whether it's a credit
card, a key tag or even a wristwatch.
In the opening session of Demo 2000 this morning, Henry
Holtzman, founder and CEO of Presto Technologies, demonstrated
the power of Presto's e-commerce platform to more than 1,000
guests from the high-tech industry including leading members
of the press, industry analysts, venture backers and
technology executives. Using a single key tag as his digital
ID and a reader in the form of a mousepad, Holtzman showed
several examples of a Presto-enabled future, including
"one wave" login to email at a kiosk, instant
population of personal data screens for online purchasing, and
buying a double latte with a single wave.
Presto offers its merchant customers the ability to
streamline and personalize the customer experience, delivering
a truly integrated multi-channel strategy that increases brand
loyalty and sales conversion. PrestoPass identifies and
authenticates customers at home or retail with a single wave -
and no typing. Presto also enables rapid ordering and payment
at favorite retail locations without requiring cash - payment
and preference information is pre-configured in the system.
The company produces PrestoPass readers for the home in the
shape of a mousepad, conserving precious desktop real estate.
Presto, with targeted distribution partners, plans to offer
the home readers free of charge to consumers later this year.
Presto is also building the same technology into store kiosks
and point of sale systems at retail locations.
About Demo
Entering its 10th year, Demo has become the premier launch
event for companies with new products and emerging
technologies. Top executives from leading hardware and
software technology companies, venture capitalists,
journalists from key industry publications and industry
analysts attend Demo to preview the most promising products
and technologies shaping the market. More than 1,000
applicants competed for the 82 exhibition slots at Demo 2000,
held this year at the Renaissance Esmeralda Resort in Indian
Wells, Calif. from February 6-9, 2000.
About Presto Technologies
Presto Technologies, Inc., a spin-off from the MIT Media Lab,
is at the forefront of the next wave of the Internet -
enabling consumers to shop securely in any online or brick and
mortar setting, using the Internet as the backbone. Presto
delivers a unique e-commerce platform that allows consumers to
make purchases and access accounts or loyalty programs by
simply waving their credit card or other object over a Presto
reader, whether at home or at retail. By streamlining and
personalizing the customer experience, Presto offers its
merchant partners a truly integrated multi-channel strategy
for increasing brand loyalty and sales conversion. For more
information about Presto Technologies, please log onto the Web
at www.prestotech.com.
Members of the press wishing to discuss Presto should contact:
Presto Technologies
617.621.9993
info@prestotech.com
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